Lotus sold 1710 new cars worldwide in 2021, a 24% year-on-year increase and its best performance in a decade.
In its UK home market, for example, sales soared by 24%, while it noted a 37% increase in Belgium – its best performance in Europe – and a huge 111% uptick in the US and Canada.
Elsewhere, Japan – Lotus’s second-biggest market – had its best year since 2015 and Qatar reported its best sales figures since Lotus entered the market in 2016.
The firm sold new cars in Bahrain, New Zealand and Thailand for the first time in more than seven years.
The Elise was the best-selling model, which Lotus attributes to fans wanting to “secure a piece of automotive history via the highly specced Sport 240 Final Edition and the Cup 250 Final Edition models”.
Lotus was unable to provide Autocar with detailed figures for each model’s sales volumes.
Managing director Matt Windle said: “In difficult circumstances, our retailers have delivered what was asked of them and more. It’s testament to their hard work and that of our manufacturing, marketing, sales and distribution teams around the world. A huge thank you to everyone involved. What a way to move into the era of Emira.”
The Emira – Lotus’s first all-new series-production model since the Evora and its final combustion car – is due in dealerships in a matter of months.
Electric sports car production will get under way in Norfolk in 2026 with the arrival of the Type 135.