THE benefits of digital have been amplified during the Covid-19 pandemic.
During Q3 2020 – which for the vast majority saw all physical auction activity suspended – Aston Barclay still managed to sell 32,589 vehicles (equating to more than 8,100 LCVs).
July saw a significant uplift in activity and proved to be our best sale month on record with 12,148 vehicles sold (more than 3,000 LCVs) and 98% of all these sales came via Aston Barclay’s digital channels.
Considering all the challenges – Lockdowns and tiered restrictions – during 2020 number of bidders increased by 7%; bids via our digital channels increased by 33%; and more than 77% of all sales came via digital channels.
Meeting these challenges is why Aston Barclay was highly commended by the judges in this year’s Business Vans Awards Used Van Programme category.
Its channels ensured both buyers and vendors could continue to seamlessly trade at the prevailing market rates to satisfy demand from van operators.
Aston Barclay’s digital ecosystem was a lifeblood for many individuals and businesses during such challenging times. Its suite of digital products is easy to implement into dealerships.
The e-Valuate appraisal app allows for the accurate capture of vehicle details, damage, and provision of market values.
It also offers technology from The Car Buying Group to help with part exchanges, from simple valuation all the way through to a managed process.
This digital-first mentality has allowed smaller dealerships to compete in a digital landscape without having to invest in expensive technologies.
Aston Barclay’s long-standing expertise also means we can advise, educate, and support individual businesses in how to ensure optimum return on investment when using the platform.
To find out more about Aston Barclay click here